Cannes: Japan leads Cyber shortlist in Asia

Japan dominates the shortlist for Asia with a total of 19 entries followed by four from New Zealand, three from Australia and only one from China.

Uniqlo boasts with the most entries across all the categories and a variety of campaigns in partnership with Dentsu, Mount and Projector in Tokyo.

Shortlisted entries that have already been awarded in other categories, including PR, Direct and Promo & Activation, last night include 'Live rescue' developed for Coastguard NZ by Tribal DDB Auckland and '4320 LA/SYD' for V Australia by Droga5 Sydney.

Click here for more news from Cannes 2010.

Shortlisted entries from Asia-Pacific

Cyber A01 Foods & Drinks

• SHIRITORI-RING, TAKAHASHI SHUZOH CO., TAKAHASHI SHUZOH, OGILVY & MATHER JAPAN Tokyo

A02 Automotive Products & Services

• ECO GRAND PRIX, HONDA MOTOR CO., HONDA INSIGHT, DRILL Tokyo

A05 Clothing, Footwear & Accessories

• LAB ULTRA LIGHT DOWN, UNIQLO, WINTER JACKETS, MOUNT Tokyo
• UNIQLO CALENDAR, UNIQLO, BRAND PROMO, PROJECTOR Tokyo
• ADISYNTH, ADIDAS, ALL BLACKS SPONSORSHIP, TBWA\TEQUILA\DIGITAL\SHIFT Auckland
• COLLECTION TOKYO 2009, UNIQLO, UNIQLO, DENTSU Tokyo

A06 Other Consumer Products (including Durable Goods)

• VERBATIM CHAMPIONSHIP, MITSUBISHI KAGAKU MEDIA CO., VERBATIM STORAGE MEDIA, IMG SRC Tokyo
• IS PARADE, KDDI CORPORATION, IS SERIES, HAKUHODO Tokyo

A09 Retail & E-Commerce, including Restaurants

• NIKEID. GENERATOR - HARAJUKU, NIKE JAPAN, NIKE HARAJUKU (FLAGSHIP STORE), BEACON COMMUNICATIONS Tokyo

A13 Commercial Public Services

• YELLOW CHOCOLATE, YELLOW PAGES, YELLOW, COLENSO BBDO Auckland

A14 Charities, Public Health & Safety, Public Awareness Messages

• LIVE RESCUE, COASTGUARD NZ, COASTGUARD NZ, TRIBAL DDB Auckland

B01 Best Digitally Led Integrated Campaign

• 4320 LA/SYD, V AUSTRALIA, V AUSTRALIA, DROGA5 AUSTRALIA Sydney
• OCEAN RECON, DEFENCE FORCE RECRUITING, SUBMARINER JOBS, VISUAL JAZZ Melbourne
• UNIQLO CALENDAR, UNIQLO, BRAND PROMO, PROJECTOR Tokyo

C07 Financial Services

• ZOOM DALE, ALCOCK HOMES, NEW HOME BUILDER, LONGTAIL PERTH

D02 Best Music/Sound Design

• NIKE MUSIC SHOE, NIKE JAPAN, NIKE FREE RUN+, WIEDEN+KENNEDY TOKYO
• SYMPHONIA DIGITAL, VODAFONE, VODAFONE, COLENSO BBDO Auckland
• SINGING TWEET, KDDI CORPORATION, IIDA, GROUND Tokyo

D03 Animation

• RUO AND RUCO, MARUI, SHINJUKU MARUI DEPARTMENT STORE, DRILL Tokyo
• VERBATIM CHAMPIONSHIP, MITSUBISHI KAGAKU MEDIA, VERBATIM STORAGE MEDIA, IMG SRC Tokyo

D04 Interface & Navigation

• PHOTOGRAPHS TIME:LINE, HIROSHI SEO, PHOTOGRAPHY STUDIO, MURAKAMI DESIGN OFFICE Tokyo

D07 Best Use of Video

• UNIQLO CALENDAR, UNIQLO, BRAND PROMO, PROJECTOR Tokyo

E01 Mobile Advertising

• RED FLAG, VF APPAREL, THE NORTH FACE, OGILVY SHANGHAI
• PHONEBOOK, KODANSHA, KODANSHA EDITORIAL, DENTSU Tokyo

E03 Community Applications

• TASUKI TWITTER, NIKE JAPAN, NIKE RUNNING, WIEDEN+KENNEDY TOKYO

E04 Games

• VERBATIM CHAMPIONSHIP, MITSUBISHI KAGAKU MEDIA, VERBATIM STORAGE MEDIA, IMG SRC Tokyo

E05 Other Digital Channels

• NIKE MUSIC SHOE, NIKE JAPAN, NIKE FREE RUN+, WIEDEN+KENNEDY TOKYO