Japan's gold Lion was won by Projector Tokyo's 'Uniqlo calendar' brand promotion for the clothing giant. The campaign also won a bronze Lion in this category.
Two silver Lions were split by IMG SRC Tokyo for 'Verbatim championship' for Mitsubishi Kagaku Media' and Dentsu Tokyo's 'Phonebook' for Kodansha.
IMG SRC Tokyo also won two bronze Lions for the same campaign in this category.
Out of a whopping 56 bronze Lions awarded, Japan took home a further three.
Mount Tokyo won bronze for 'Lab ultra light down' for Uniqlo, Hakuhodo for 'IS Parade' for Kiddi Corporation and Drill Tokyo for 'Ruo and Ruco' for Marui.
Colenso BBDO Auckland also won a bronze Lion for 'Yellow Chocolate' developed for Yellow Pages and Droga5 Sydney for V Australia's '4320 LA/SYD'.
Two Grand Prixes were awarded in this category to DDB Stockholm for 'The fun theory' developed for Volkswagen Sweden and Wieden + Kennedy Portland USA for 'Chalkbot' developed for Nike Livestrong Foundation.
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