Cannes Lions 2012 kicks off with Promo & Activations, PR and Direct shortlists

CANNES - The Cannes Lions International Festival of Creativity kicked off yesterday with 11,000 registered delegates from more than 90 countries descending on the French Riviera for the week-long event.

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Cannes Lions 2012 kicks off with Promo & Activations, PR and Direct shortlists

This year, more than 34,000 entries from 87 countries were entered for competition to be judged by 15 jury teams.

Cannes Lions 2012:
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The first shortlists are now out, with 257 entries shorlisted for Promo & Activations, 227 entries for Direct and 134 entries for PR.

Asia-Pacific has made a healthy showing in each of these categories, with campaigns from Australia, New Zealand, Japan, South Korea, China, India and Southeast Asia appearing on the shortlists.

In total, Asia-Pacific earned 58 spots on the Promo & Activations Shortlist. Campaigns that made the list include Cheil Worldwide Seoul's 'Here Balloon' campaign for S-Oil, McCann Worldgroup Hong Kong's Digital Media Award-winning Coca-Cola Chok! campaign, JWT Singapore's 'Magic Showerooms' for Unilever and Ogilvy Malaysia's 'Next Games' for Nestlé's Milo.

Direct Jury at work

The region secured 52 spots on the Direct shortlist. BBDO Guerrero Philippines' CSR Campaign for Pepsico 'Bottle Light' was shortlisted in both the Promo & Activations and Direct Shortlists. Hakuhodo Tokyo's work for Google earned it three entries on the list, while DDB Singapore's 'The Rubber Band' campaign for Singapore Raffles Music College earned two spots.

The PR shortlist includes 24 entries from Asia-Pacific, dominated by Australia, which earned 15 spots. Euro RSCG Australia Sydney earned two spots with its 'Sponsor the White House' campaign for Napisan.

Appearing on all three lists is Leo Burnett Thailand's 'Hair for Hope' fund-raising cancer-awareness campaign on behalf of Chulabhorn Hospital.

The Promo & Activation, PR and Direct lions winners will be announced later today.

Source:

Campaign Asia