Cannes Lions 2022: All the APAC winners

Monday, June 27

• Leo Burnett yet again wins a Grand Prix, this time in India for ‘The Missing Chapter’, a period education campaign for P&G Whisper.
   
• Dentsu India’s ‘Unfiltered History Tour’ for Vice, arguably APAC’s biggest winner of the year, won a Titanium Lion.
   
• Ogilvy and Wavemaker India's ‘Shah Rukh Khan My Ad’, also a big winner this year, joined Dentsu in scoring a Titanium Lion. These were only two APAC campaigns to win in the Titanium Lions category.
   
• In the Film category, Apple’s Chinese New Year campaign ‘The Comeback’ won a Gold and Silver Lion. The 23-minute film is directed by Zhang Meng and conceptualised by TBWA Media Arts Lab Shanghai.
   
• Dentsu Creative Bengaluru wins Agency of the Year, the first time an Indian agency wins the award. Read more on the agency winners.

• Bangladesh picks up its first and only Lion of the year, a Bronze for ‘Child Marriage Prevention Loan’ by Grey Dhaka.

Friday, June 24

• In the Social & Influencer category, Dentsu India wins a third Grand Prix for Vice’s ‘Unfiltered History Tour’, perhaps the best-performing Asian campaign at Cannes so far. In this same category, TBWA China’s ‘Nothing But Sheer Joy’ work for BMW won a Gold. FCB India’s ‘Chatpat’ campaign won three awards here, one each in Gold, Silver and Bronze.
   
• Ogilvy and Wavemaker India's popular ‘Shah Rukh Khan My Ad’ campaign for Cadbury picked up a Gold Lion in the Creative Data category. The same campaign won a Gold and a Bronze in the Direct category.
   
• The Direct category proved to be a popular one for Asian work including FCB India’s ‘The Nominate Me Selfie’ which scooped a Gold. Colenso BBDO’s ‘Beyond Binary Code’ campaign for Spark picked up a Silver, and DDB New Zealand’s Samsung iTest won two Bronze Lions.
   
• The Media category saw the most number of APAC Golds so far in a single category, including one for DDB Sydney’s ‘The Ad Break Championship’ Volkswagen campaign. MediaCom Singapore scooped a Bronze here for its Versus SK-II campaign.
   
• The PR category, unsurprisingly, was dominated by creative agencies with the Silver prize going to Leo Burnett Sydney’s ‘One House To Save Many’ campaign. FCB India’s ‘Unbox Me’ campaign for UN AIDS won two Lions here—one Silver, and one Bronze.

Thursday, June 23

• In the Innovation Lions, The Grand Prix went to ‘One House To Save Many’ for Suncorp Group, by Leo Burnett Sydney. Campaign will update more winners in this category as well as the tables below when a full winners list becomes available. 

• Dentsu Creative India added its second Grand Prix this year, as it won the top accolade in Brand Experience and Activation for its 'The Unfiltered History Tour' for Vice Media. The entry also won two Silver Lions, one in the Mobile category and the other in Brand Experience and Activation.

• In the Brand Experience & Activation category, Oglivy Singapore bagged a silver for its Gamer Asylum campaign for Arotel Group, in the travel/leisure category. The Nominate Me Selfie for Political Shakti + Times of India by FCB India won a Silver in Use of Mobile and Devices. Ogilvy and Wavemaker India's 'Shah Rukh Khan - My Ad' won a Silver for Cadbury Celebrations in tech-led Brand Experiences. 'Matilda Bay's Rejected Ales', from Howatson + Company in Australia, won a Silver in the Retail Promotions and Competitions space.

• In Creative Business Transformation Lions, VMLY&R Commerce's 'Smart Fill' campaign for Unilever won a Bronze.

• In Creative Commerce, 'Favorite Food Soy Sauce', for Dento Design Kobo by Hakuhodo won a silver in Food and Drink.

• In social behaviour and cultural insight, 'Shagun Ka Lifafa' for Ujjivan Small Finance Bank by McCann India won a Gold Lion. 

• In the Mobile category, 'Quest for Dyslexia' by Cheil Worldwide for Samsung in China won a Silver in the Social Purpose area. Cheil won a Bronze for the same campaign in the Brand Experience category. 

• In the Creative Effectiveness category, 'Stayfree Project Free Period', for Johnson and Johnson by DDB Mudra Mumbai, won a bronze in the Creative Effectiveness for Good segment.  

Wednsday, June 22

• Japan’s The Tokyo Toilet picked up a Silver Lion for Design. The project to build clean, accessible toilets for everyone has been rolled out across districts in the city.
   
• Pocari Sweat’s ‘Find Your Own Way’ campaign won a Bronze in the Film Craft category. Learn about the challenging journey behind making the film.
   
• In the Industry Craft category, Dentsu Japan’s ‘Beautiful Mutations’ won big while DDB Mudra’s ‘A Silent Frown’, a book dedicated to Charlie Chaplin, picked up a Silver Lion.
   
• China picks up its first Lion of the year with ‘Dubbing The Movie', a production by Dunhuang Academy and Tencent Pictures.
   
• Host/Havas’ clever police recruitment campaign—inspired by true crime podcasts—scooped a Bronze Lion in the Entertainment category.

Tuesday, June 21

• Dentsu India picks up a Grand Prix in the Radio & Audio category for ‘Unfiltered History Tour’, a popular campaign that was slated to win big this year. The same campaign picked up one Silver and two Bronze Lions in the same category.
   
• VMLY&R India scores big in the Health & Wellness category with a Grand Prix for ‘Maxx Flash The Killer Pack’, a product that aims to eliminate India’s mosquito problem. The same agency bagged a Silver Lion for Unipads' 'Resuable Sanitary Pads'.
   
• Ogilvy Singapore and Malaysia pick up a Gold Lion in the Outdoor category (corporate purpose & social responsibility) for its ‘Flags of Generosity’ campaign for Cadbury.
   
• New Zealand’s Special Group wins a Gold Lion in the Health & Wellness category for ‘David’s Unusables', a campaign to raise awareness on motor neurone disease.
   
• Leo Burnett Mumbai took home a Silver Lion for its period campaign for P&G’s Whisper.
   
• Thailand’s Phenomena Co takes a Bronze Lion for a campaign for Takabb Anti-Cough Pill in the Health & Wellness category.

All credits and awards listed below are based on primary entrants on official Cannes Lions winners' lists. For full list of markets and agencies credited, see Cannes Lions official website.

APAC Lions by category & award

APAC Lions by market

Brand Experience & Activation

Creative B2B

Creative Commerce

Creative Data

Creative Effectiveness

Creative Strategy

Creative Transformation

Design

Digital Craft

Direct

Entertainment

Entertainment Lions for Music

Entertainment Lions for Sport

Film

Film Craft

Glass: The Lion for Change

Health & Wellness

Industry Craft

Innovation

Media

Mobile

Outdoor

PR

Radio & Audio

Social & Influencer

Sustainable Development Goals

Titanium Lions