McCann's 'Dumb ways to die' for Metro Trains Melbourne, which last week won a box full of coloured pencils, has added a boxcar's worth of Lions to its collection, winning seven in total: the Grand Prix in the PR and Direct categories, plus two Golds in Direct, two Golds in Promo & Activation, and another Gold in PR.
Overall, Asia-Pacific agencies had a strong showing in the first awards ceremony of the week. Three out of the seven Creative Effectiveness Lions went to agencies from Australia and New Zealand. And Australia, New Zealand and Singapore were responsible for eight out of the 12 Gold Lions awarded in the Direct category.
Other Gold winners from the region included two Australian Coke campaigns, Ogilvy & Mather Sydney's 'Share a Coke' and 'Small World Machines' by Leo Burnett Sydney; DDB Group Singapore's 'Third eye' for Starhub Mobile; Draftfcb's 'Driving Dogs' for the New Zealand SPCA; and Cheil's 'Bridge of Life' for Samsung.
What follows is a breakdown by category of winners from the Asia-Pacific region. See the Cannes Lions site for complete winner and shortlist information.
CREATIVE EFFECTIVENESS
- 'Believe' for Lion Nathan by DDB Group New Zealand (Auckland)
- 'Australia's Largest Risk Mitigator' for Insurance Australia Group by Whybin\TBWA Sydney
- 'Share A Coke' for Coca-Cola South Pacific by Ogilvy & Mather Sydney
DIRECT
Grand Prix:
- 'Dumb Ways To Die' for Metro Trains Metro Trains by McCann Melbourne
Gold Lions:
- (2) 'Small World Machines' for Coca-Cola by Leo Burnett Sydney
- 'Trial By Timeline' for Amnesty International by Colenso BBDO Auckland
- (2) 'Third Eye' for Starhub Mobile by DDB Group Singapore
- (2) 'Dumb Ways To Die' for Metro Trains by McCann Melbourne
-
'Driving Dogs' for SPCA New Zealand Public Awareness / Pet Adoption by Draftfcb New Zealand (Auckland)
| Grand Prix | Gold | Silver | Bronze | Total | |
| Australia | 1 | 4 | 3 | 4 | 12 |
| China | - | - | - | 1 | 1 |
| Hong Kong | - | - | - | 1 | 1 |
| India | - | - | - | 1 | 1 |
| New Zealand | - | 2 | 1 | 3 | 6 |
| Singapore | - | 2 | - | - | 2 |
| South Korea | - | - | - | 1 | 1 |
PR
Grand Prix:
- 'Dumb Ways To Die' for Metro Trains Metro Trains by McCann Melbourne
Gold Lions:
- 'Dumb Ways To Die' for Metro Trains Metro Trains by McCann Melbourne
| Grand Prix | Gold | Silver | Bronze | Total | |
| Australia | 1 | 3 | 3 | 3 | 10 |
| New Zealand | - | 1 | 1 | 3 | 5 |
| Singapore | - | - | 1 | - | 1 |
| India | - | - | 1 | 2 | 3 |
| South Korea | - | - | 1 | 1 | 2 |
| Thailand | - | - | 1 | - | 1 |
| Japan | - | - | - | 2 | 2 |
PROMO & ACTIVATION
Gold Lions:
- (2) 'Bridge Of Life' for Samsung Life Insurance by Cheil Worldwide Seoul
-
(2) 'Dumb Ways To Die' for Metro Trains Metro Trains by McCann Melbourne
| Grand Prix | Gold | Silver | Bronze | Total | |
| Australia | - | 2 | 1 | 3 | 6 |
| Japan | - | - | - | 1 | 1 |
| New Zealand | - | - | 4 | 1 | 5 |
| Singapore | - | - | - | 1 | 1 |
| South Korea | - | 2 | - | - | 2 |
| Thailand | - | - | 1 | 1 | 2 |
| The Philippines | - | - | - | 1 | 1 |
TOTAL METAL THUS FAR
| Grand Prix | Gold | Silver | Bronze | Total | |
| Australia | 2 | 9 | 7 | 10 | 28 |
| China | - | - | - | 1 | 1 |
| Hong Kong | - | - | - | 1 | 1 |
| India | - | - | 1 | 3 | 4 |
| Japan | - | - | - | 3 | 3 |
| New Zealand | - | 3 | 6 | 7 | 16 |
| Singapore | - | 2 | 1 | 1 | 4 |
| South Korea | - | 2 | 1 | 2 | 5 |
| Thailand | - | - | 2 | 1 | 3 |
| The Philippines | - | - | - | 1 | 1 |
See all of our Cannes 2013 coverage >
+(900+x+600+px)+(3).png&h=334&w=500&q=100&v=20250320&c=1)
+(900+x+600+px).jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
+(900+x+600+px).png&h=334&w=500&q=100&v=20250320&c=1)
.png&h=268&w=401&q=100&v=20250320&c=1)
.png&h=268&w=401&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)
.png&h=268&w=401&q=100&v=20250320&c=1)