Carat China names Seth Grossman managing director

Grossman will look after all the seven Carat offices in China including the main office in Shanghai, Beijing and Guangzhou.

He was recently awarded the 2009 Business Development/Account Person of the Year for Asia-Pacific, while the office he leads at Carat in Shanghai was named Office of the Year for North Asia.

KF Lee, CEO of Aegis Media Greater China said: "Seth is so successful in bringing his communication planning skills and consumer insights into media planning and offering innovative media solutions to our clients and differentiating Carat from other media agencies. He is a true team player who inspires his staff and connects on all levels with his clients. I am looking forward to seeing him bring his magic touch to the new role.”

“It is an incredibly challenging and exciting time to lead a media agency and Carat’s growth in China has been spectacular. Trying to sustain that growth and continue to rise to our standard of excellence will be a major objective going forward,” said Grossman.

Grossman joined Carat in 2007 to establish the agency’s Communication Planning discipline, and was promoted to MD, Eastern China a year later.

Grossman has more than 15 years of strategic planning experience, including 11 years in China. His credentials include roles at JWT, retail and event marketing at 141 Worldwide/Ogilvy Action, and on the client side as marketing director for De Beers diamonds.

Carat China’s client roster includes, adidas, Beiersdorf, Kraft, Mattel, Nokia, Pernod Ricard, Philips and Tourism Australia.