Minnie Wang
Nov 3, 2025

Ebiquity predicts zero media spend growth for China in 2026

Exclusive: The dour forecast contradicts more optimistic media spend outlooks by major agencies and higher GDP projections. Ebiquity China predicts e-commerce will prop up the overall cost of media by a mere +1.2% with TV and print costs set to decline.

Shutterstock: Beijing central business district

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