Carlsberg Singapore appoints GolinHarris PR AOR

Under the year-long retainer partnership, GolinHarris will support Carlsberg Singapore’s internal and external communications programmes as well as corporate social responsibility and brand marketing campaigns.

The agency will manage the brands including Carlsberg, Carlsberg Special Brew, Kronenbourg, SKOL, Jolly Shandy, Corona, Somersby, Danish Royal Stout, Tetley’s and Connor’s.

Meiling Wee, GolinHarris’ executive director, will lead the account, according to the agency.

Bernard Yeo, head of marketing, Carlsberg Singapore, said GolinHarris was chosen for its strong international credentials and inherent understanding of Carlsberg’s business.