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Nov 13, 2012
Cebu Pacific's Candice Iyog talks about fun, low-fare flying
HONG KONG - Cebu Pacific Air (CPA) was the region's first low-cost airline in 1996. Campaign Asia-Pacific met with the airline's vice-president for marketing and distribution, Candice Iyog, in Hong Kong recently for an update on how the airline is meeting the challenge of an increasingly competitive budget airline sector.
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