Staff Writer
Mar 28, 2019

CEI's Greater Bay Area report is live

Find out more about the potential of this government-led initiative on the events and exhibitions industry.

CEI's Greater Bay Area report is live

CEI’s Greater Bay Area report spotlights key cities Hong Kong, Shenzhen, Guangzhou, Macau as well as Zhuhai to showcase the impact of the government-led initiative on the events and exhibitions industry.

Being an industry that is largely driven by infrastructure development, the exhibitions business, especially that in Hong Kong, is expected to benefit greatly from the Hong Kong high-speed rail and the Hong Kong-Zhuhai-Macau bridge launched in 2018.

At the same time, new venues are being built in neighbouring Shenzhen and Guangzhou, not to mention the vast number of world-class hotels in Macau. We speak to organiser representatives such as the Hong Kong Exhibition & Convention Industry Association and UFI to look into Hong Kong’s continuous role as the gateway to China as the Greater Bay integration plan takes shape.

This is due to Shenzhen’s increased profile as a viable alternative to Hong Kong. Thanks to a booming tech sector, the southern Chinese city has seen tremendous real estate growth especially in the Nanshan district. The Shenzhen World Exhibition and Convention Center, slated to open later in mid-2019, promises more space and a more digitally integrated experience for organisers and visitors.

We also want to bring attention to a couple of collaborations initiated by venues within this mega zone which are likely to benefit up-and-coming cities such as Zhuhai and the venues there.

As Mark Cochrane, UFI regional manager, APAC, says, the Greater Bay Area is not a story that can be told in one or two years. CEI will continue to watch this space to keep you informed about the policies and developments from this initiative.

 

Source:
CEI

Related Articles

Just Published

14 hours ago

Agency Report Card 2024: Publicis Media

Publicis Media came in swinging in 2024—snagging big-name clients, racking up awards and riding a wave of regional growth. But with rivals regrouping and the AI race tightening, the fight for APAC dominance is far from over.

14 hours ago

How a Chinese gold brand is glittering from the 618 ...

Laopu Gold posted impressive sales figures during the 618 shopping festival, setting the potential for further growth and brand expansion by tapping Chinese cultural identity.

14 hours ago

Uber launches 'Ride Offers' letting brands pay for ...

As part of its expanding ad portfolio, Uber has introduced Ride Offers, a feature that rewards riders with ride discounts when they engage with targeted adverts in the app.

15 hours ago

Move and win roundup: Week of June 23, 2025

Sandpiper, OOH Capital, and more, in our weekly collection of people moves and account news.