Celcom goes to great lengths to remove obstacles for its customers

The 'Only for you, Citizen Celcom' campaign, created by M&C Saatchi, was borne out of the client’s intention to aggressively remove all ‘pain points’ between Celcom and its customers.

Kicking off the nationwide campaign is an epic TV commercial that shows a group of ‘specialist’ mountaineers going to great lengths to remove a gigantic boulder that is obstructing the source of the most majestic waterfall in the world, the Iguazu Falls.

Filmed on location across three continents in South America, North America and Australia, this multi-million Ringgit production took nearly six months to complete from concept stage to execution.

Award-winning Australian film director Richard Gibson and celebrity matte painter Wayne Haag, whose portfolio includes the Fifth Element and The Lord of the Rings Trilogy, also worked on the project.