Changi Airport Group | Open Homes | Singapore

While there is presently no urgent need for additional accommodation as many flights have resumed and remaining passengers have been accommodated at hotels, the situation remains dynamic and disruptions may recur.

Therefore, Changi Airport Group is still compiling offers of accommodation from members of the public and will share this database with airlines and embassies, should accommodation be needed.
 
Changi Airport's Open Homes website and other social media platforms (Twitter and Facebook), have been utilised to appeal to Singaporeans to come forward to join this initiative.
 
On the campaign, Jeff Cheong, ECD of Tribal DDB Singapore, said: “We created an online platform to gather residents who are willing to participate in this initiative, and provide an opportunity to connect and help affected passengers stranded on the island. This is a time-sensitive exercise and social media is the fastest tool of choice.”




Credits:
Project Open Homes
Client Changi Airport Group
Creative agency Tribal DDB Singapore
Creative directors Jeff Cheong, Chris Lim
Art director Alan Leong
Copywriter Chris Lim
Planners Tracey Hamilton, Ida Siow
Exposure Online