Emily Tan
Jan 4, 2013

Cheil Worldwide hires Arc London MD as head of global retail

SEOUL - Cheil Worldwide has appointed Diana Cawley, ex managing director of Leo Burnett Group's brand activation shop Arc London, to head global retail.

Diana Cawley
Diana Cawley

According to Cheil, Cawley's appointment is part of its global growth strategy as the agency has "been pushing hard to further develop retail businesses". 

Cawley's remit is to strengthen Cheil's retail capability across the global network through shopper insights and creative thinking. Cawley relocated to Seoul at the end of last year and will report to Cheil Worldwide COO Michael Kim. 

Cawley has been in the advertising industry for 26 years, during which time she has worked with a wide range of clients including Bosch, Coca Cola, Chrysler Jeep, Halifax, P&G, McDonald’s, Samsung and Tesco. She was also responsible for growing Arc over her three-year period in the role of managing director, during which time its staff increased from 80 to 145.

During her time at Arc London, Cawley has also held positions as head of experiential and deputy managing director. Prior to this, she was at Triangle Group London (acquired by Publicis Groupe in 2001) for 16 years, which included a six-year stint as managing director of retail agency, Storm.

Source:
Campaign China

Related Articles

Just Published

2 hours ago

40 Under 40 2024: Titipun Tubthong, Brilliant & Million

Championing clever uses of AI, Tubthong is transforming businesses through creativity and technology while fostering innovation at every step.

2 hours ago

Indonesia's Ramadan reset: Economic squeeze to ...

Brands must adapt to a new reality as Indonesian consumers embrace value-driven shopping and cultural authenticity during Ramadan.

3 hours ago

Facebook, YouTube most popular social media ...

Used twice as frequently for product discovery and research as TikTok, the Meta-owned platform shouldn't be neglected by retailers.

4 hours ago

Perfume brand Creed ropes in famed ‘snow artist’

The brand collaborated with Simon Beck to launch a film set in the snow-capped mountains of Northern China for the brand’s signature fragrance.