SINGAPORE – Chris Reed has left Partnership Marketing to take on a chief marketing officer role at mobile solutions firm Cellcity.
Reed was with Partnership Marketing for just over two years in the role of regional partnerships director, Asia-Pacific.
On his Linkedin profile page, Reed said the mobile solutions and technology platforms industry has “incredible potential”, pointing to predictions that there will be more than 480 million payment-enbaled phones by 2014.
Reed has more than 25 years of senior commercial marketing experience, both client and agency side, and has worked in Asia-Pacific, Australia and the UK.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Ahead of Cannes Lions, the chief executives of the 'big six' holding companies and senior leaders give their views on a range of topics relating to creativity and business. Today, it’s the turn of Omnicom’s John Wren.
In 2024, MullenLowe weathered the loss of significant Unilever business by securing new clients, yet still faces challenges in regional cohesion, despite pockets of creative success.
Mindshare faced significant setbacks in APAC in 2024, losing nearly a billion dollars in client business and falling out of Campaign's top 20 rankings, highlighting the need for strategic renewal.
From the grippingly serious to the hilariously eccentric, three Dentsu creative and product leaders across APAC give their nods to award-worthy work that may win a Cannes Lions next week.
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
