Staff Reporters
Sep 17, 2010

Anna Mallon joins Partnership Marketing in Singapore

SINGAPORE - Partnership Marketing (PM) Asia-Pacific has announced Anna C Mallon as its new partnership manager for Asia-Pacific. Mallon was previously general manager and director of the SAE Institute for the past six years.

Anna C Mallon, Partnership Marketing
Anna C Mallon, Partnership Marketing

Mallon joins McCann Worldgroup's Janna Jauhar as the latest recruit following the appointment of regional partnerships director Chris Reed.

Mallon will be responsible for helping win new clients as well as servicing existing clients and the Collinson Group of marketing services agencies.

Partnership Marketing creates brand centric marketing, promotional and benefit partnerships and programmes across Asia-Pacific for some of the largest global brands in sectors ranging from financial to travel, retail to leisure.

Reed said, “Anna has an excellent track record of managing and developing commercial projects. She has a good understanding of the Asian market and is ideally placed to exploit the growth in the Asian economies."

He added, "Partnership Marketing is growing in both awareness and budget allocation amongst major brands and Anna will be part of the team that help Partnership Marketing to capitalise on this.”

Related Articles

Just Published

56 minutes ago

Publicis CEO Arthur Sadoun joins speaker line-up ...

Publicis CEO Arthur Sadoun will give a sit-down interview on day one.

3 hours ago

Mark Read to step down as WPP CEO after seven years

Board begins formal search for new CEO.

5 hours ago

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

6 hours ago

Got2be and Jung von Matt Nerd launch Roblox games ...

Activation features two games based on the history of the LGBTQ+ movement.