Reed was previously CEO of the UK’s leading partnership marketing agency Cocktail Marketing for eight years.
He takes charge of PM and PMN after successfully launching and running Cocktail in the UK, winning clients ranging from Nestle to the COI, Lovefilm to Play.com, The Guardian to RBS/Natwest, Fitness First to BlackBerry.
Reed’s brief will be to accentuate PM and PMN’s success in Asia-Pacific and lead the two agencies into significant growth by both winning new clients as well as servicing existing clients and the Collinson group of marketing services agencies itself.
Chris Rogers, director of parent group Collinson, said, “Chris has an excellent track record of both winning and developing clients within the partnership marketing sector and is ideally placed to exploit the growth in the Asian economies."
He added, "Partnership marketing is growing in both awareness and budget allocation amongst major brands and Chris will lead our two Partnership Marketing agencies to capitalise on this.”
