Ciba Vision appoints Tribal DDB as integrated marketing AOR

According to Adoi Magazine, this is the first time in the company's history where a non-traditional ATL agency has been tasked to provide a suite of services including but not limited to activation, promotions and branding.

According to Kim Ng, general manager of Novartis Consumer Health, the decision to appoint a digital agency as its lead brand building agency was based on digital's growing importance in connecting businesses with its consumers.

She added, "Tribal DDB has demonstrated leadership and tactical know-how in the digital sphere by helping its brands gain awareness and preference through innovative consumer engagement programs on and off line."

Nik Lim, COO of Tribal DDB, said that with this win, he hopes to position digital's role as a viable and alternative brand building tool believing that few digital agencies have taken the lead in this area.