Benjamin Li
Apr 26, 2011

Tribal DDB builds on Unilever portfolio

SHANGHAI - Tribal DDB Shanghai has won the digital accounts for Unilever’s home care brands Omo and Comfort across China.

Tribal DDB wins Unilever's Omo and Comfort accounts
Tribal DDB wins Unilever's Omo and Comfort accounts

Tribal DDB Shanghai won the accounts following a competitive pitch last month and will be in charge with developing digital branding and marketing strategies for Omo and Comfort in the Mainland.

Tribal DDB Shanghai is the first creative digital agency to work with these brands.

Unilever has been a long-standing client of DDB China Group. The company’s beverage brand Lipton has been a client since 2009, while Tribal DDB Shanghai is currently working with Zhonghua Toothpaste.

“I’m confident Tribal DDB will be able to build a voice for both brands in the digital space that will not only maintain relevancy and engage with the changing landscape of consumers, but also develop social creativity – ideas that people want to play with, participate and pass on,” commented Jit Hoong Ng, managing director of Tribal DDB Shanghai.    

The home care segment is very competitive in China. Popular international brands like Ariel and Tide, and local brands like Diao Pai, are widely available in supermarkets.

 

Source:
Campaign China

Related Articles

Just Published

2 hours ago

Cision CEO Cali Tran takes a new role

Tran has moved to the position of chairman at Cision, which is searching for a permanent replacement.

2 hours ago

Pinterest warns of year-end ad slowdown in Q3 earnings

Shares in the social media company slumped following the announcement, despite strong user numbers and top- and bottom-line growth.

3 hours ago

Brands and brand leaders react to Trump’s presidenti...

Many company leaders congratulated Donald Trump on becoming the next US President-elect, while some are expressing heartbreak.

2 days ago

Moo Deng says hands off unless you’ve washed up

Lifebuoy’s new campaign introduces a fresh face in hand hygiene, pairing AI with playful reminders to help keep those paws—er, hands—clean.