Chloe Tsang and Gary Yung, both Marketing Manager, Citibank HK
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Ken Fong, Honarary Advisor, CIM, Shirley Chau, Head of Operation, CIM and Steve Lau, Vice Chairman, HK Association of Interactive Marketing
Rico Chan, Head of Advertising Business, Yahoo! Hong Kong
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Dr. Wong Yiu-hing, Associate Professor, HK Polytechnic University (Marketing) and Dr. Stella So, Associate Professor, Chinese University HK (Marketing)
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Dr. Wong Yiu-hing, Associate Professor, HK Polytechnic University (Marketing)
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Alexandra Lo, Rico Chan, Clarence Chung, Alfred Tsoi and Brucemond Chan
Steve Lau, Vice Chairman, HK Association of Interactive Marketing
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Kim Mak, Associate Account Director, iClick Interactive, Raymond Chan, Marketing Manager and Alvin Lee, Marketing Executive of Air Asia
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Mike Leung, Managing Director, Agenda Hong Kong (on the chair) with his team
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Janice Woo, Joey Tang and (on the right) Polly Yuen from HK Disneyland
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Florence Leung, Marketing Specialist, Thomas Leung, Sales Director and Joli Ng, Marketing Manager of Dell HK Limited, Andrew Lim, Asso Dir, Media Ltd
Irene Ho, SVP, Head of Branding & Digital Marketing, Citibank HK and Alfred Tsoi, VP & MD, Yahoo! Hong Kong
Margaret Ho, Deputy General Manager, Starcom Worldwide with her team
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Alice Chow, GM, OMD, Jackie Yeung, Promotion Manager and (2nd right)Tony Lam, Product Manager, MTR Corporation, (right) Derek Wong, Partner, Twohundred
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Martha So, Director, Starcom and Regina Tam, Marketing Director, Mead Johnson
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Raymond Leung, Media Planning Director, Neo Ogilvy HK, Wendy X, American Express and Florence Yan, Group Account Director, OgilvyOne
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Jeffrey Hui, Chairperson, Chamber of Youth Marketers, HKIM and Helen Huang, Brand & Premium Display Marketplace, Yahoo! Asia Pacific
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Catherine Wu, Marketing Manager, Events & Promotions, Ocean Park HK, Olivia Sham, Manger, MediaCom HK, Anson Hung, Ocean Park HK, Ivan Wong, Group M Digital
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Kevin Chan, MD, Store Friendly with (right)Gill Paul, TVB artiste
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Bertha Chan, Marketing Manager, Ngong Ping 360, Kelvin Yim, Regional Director, reprisemedia & Young Yang, reprisemedia
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Alexandra+Lo%2c+Rico+Chan%2c+Clarence+Chung%2c+Alfred+Tsoi+and+Brucemond+Chan.jpg&h=100&w=150&q=100&v=20170226&c=1)
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Its communication strategy also utilised the Yahoo Hong Kong homepage and Yahoo's behaviourial targeting capability to increase reach. Actual loan applications recorded an increase of 20 per cent, half of which were directly from the result of behaviourial targeting.
Now in its third year, the Hong Kong Yahoo! Big Idea Chair (BIC) Awards recognise outstanding campaigns locally and across Asia in 19 major categories that encompass all key aspects of online advertising, from copywriting, engagement, and rich media, to best return on investment.
The 2011 event received more than 450 entries from a wider variety of industries than previous years. Only creative work that both drives "incredible and measurable ROI for brands, but also helps take the industry to new heights" made it to the honour roll, according to Alfred Tsoi, vice president and managing director of Yahoo Hong Kong.
Meanwhile, Mindshare Hong Kong held on to the 'best interactive agency' award in the categories of Search and Display as it has done for the last three years. Kenneth Wan, partner of invention - digital of Mindshare Hong Kong said, "Search used to be about online mechanisms to get the client at the top of the first page of a search. Now it has moved well beyond basic SEO. Both search and display are fitting in different stages of consumers' decision-making journey."
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