Gabey Goh
Mar 7, 2016

Clear Channel Singapore beefs up marketing team

SINGAPORE - Clear Channel Singapore has appointed Amanda Woo as its new head of marketing, along with two additional hires to its marketing team.

L-R: Fiona Chua, Amanda Woo & Melissa Ang
L-R: Fiona Chua, Amanda Woo & Melissa Ang

Woo will lead the marketing department and assume overall responsibility for marketing communications, research and insights, mobile and digital development, creativity and innovation.

She joins the OOH media company from Singapore Tourism Board, where she spent the last five years overseeing strategic partnerships across travel and non-travel trade industries and spearheading the development and anchoring of strategic tourism projects for the entertainment sector.

The appointment marks a homecoming for Woo, who was marketing manager at Clear Channel back in 2008.

Kelly Khoo, CEO of Clear Channel Singapore, said having Woo back on the team is “a real coup”.

“She was a part of the team that started our business transformation a few years ago and her return will sustain this continued transformation,” she added.

Khoo said that in addition to marketing duties, the sales activation component of Woo’s remit will be crucial.

“It is time that our research conversations take on a different tenor,” she added. “This is a performance-driven business that requires the necessary evidence-based approach to drive predictability or accountability.”

Joining Woo are two new hires, Melissa Ang, as insights manager and Fiona Chua, as creative specialist.

Formerly from IPG Mediabrands and PHD, Ang boasts experience working with many brands across the different sectors and media platforms.

She is now responsible for effectively integrating and synthesising qualitative and quantitative information into actionable insights that inform decision-making and drive action and growth for advertisers.

As a creative specialist, Chua, will be working closely with the sales team to conceptualise and produce captivating, out-of-the-box and innovative executions for advertisers.

She boasts a background as digital and social media specialist with WWF and senior digital executive with Sony Music Singapore.

 

Source:
Campaign Asia

Related Articles

Just Published

8 hours ago

Agency Report Card 2024: Ogilvy

Ogilvy APAC celebrated a strong creative year in 2024, clinching top regional honours at Cannes Lions. Yet operational headwinds, particularly in China, tested its resilience and reshaped its growth strategy.

8 hours ago

Campaign Global Agency of the Year Awards 2024: ...

Ogilvy and UM win global network of the year awards for creative and media respectively, while Special agency in New Zealand earns Asia-Pacific network of the year.

10 hours ago

Apple Watch’s heart story strikes a chord in Japan

Apple’s new Japan campaign tells the real-life story of a heavy metal fan whose Apple Watch alerts help detect a life-threatening heart condition just in time.

10 hours ago

2025 Cannes Contenders: RGA creatives weigh in

A ubiquitous surname, a sexually transmitted infection, the printing of memories and an animal god that helps gamers might all bring fame glory to campaigns in Cannes next week.