Racheal Lee
Sep 13, 2012

Club 21 selects digital marketing agency

SINGAPORE - Luxury fashion retailer Club 21 has appointed digital marketing agency OOm (Optimal Online Marketing) for its search marketing duties across Southeast Asia India and Greater China.

OOm specialises in search marketing optimisation
OOm specialises in search marketing optimisation

The appointment was made after a closed pitch called in June, involving another two agencies.

The search marketing campaign aims to promote Club 21’s global site, as well as the newly-launched The Club 21 eShop to offer customers a seamless and convenient shopping experience. The eShop was launched on Monday.

“The eShop is a natural step in the evolution and development of Club 21,” said Anne Colvin, senior vice-president at Club 21 eCommerce arm. “It complements our existing business by offering a wider choice of channels and fashion to customers.”

The Club 21 eShop provides Club 21 with the opportunity to extend geographically to new markets and customers, following the deep penetration of mobile phone, PC and tablet usage in Southeast Asia and better credit card security. Club 21 has physical stores in key Asian cities.

“We are seeing a growing trend in online shopping, and this is definitely a huge opportunity for a luxury retailer like Club 21 to go into this space," said Wyvan Xu, co-founder of OOm. "And search marketing is the right channel to bring the desired results to them.”

The agency is working with clients such as OCBC Bank, Kaplan Singapore, MDIS, American Express, Singtel and Fuji Xerox.

Related Articles

Just Published

10 hours ago

Agency Report Card 2024: Ogilvy

Ogilvy APAC celebrated a strong creative year in 2024, clinching top regional honours at Cannes Lions. Yet operational headwinds, particularly in China, tested its resilience and reshaped its growth strategy.

11 hours ago

Campaign Global Agency of the Year Awards 2024: ...

Ogilvy and UM win global network of the year awards for creative and media respectively, while Special agency in New Zealand earns Asia-Pacific network of the year.

12 hours ago

Apple Watch’s heart story strikes a chord in Japan

Apple’s new Japan campaign tells the real-life story of a heavy metal fan whose Apple Watch alerts help detect a life-threatening heart condition just in time.

12 hours ago

2025 Cannes Contenders: RGA creatives weigh in

A ubiquitous surname, a sexually transmitted infection, the printing of memories and an animal god that helps gamers might all bring fame glory to campaigns in Cannes next week.