CNBC and HSBC engage in sponsorship deal

The deal, brokered through Mindshare’s Exchange and Invention unit in London, sees HSBC sponsoring minute-long spots focusing on the 13-part series titled Alternative Investing.  

The ads will be seen around CNBC’s weekly programme Squawk Box Europe as well as on CNBC.com, where HSBC will have a page dedicated to the show featuring episodes as well as banner and pre-roll ads.

“As the bank that opens doors to alternative investment opportunities around the world, this campaign on CNBC presents the perfect opportunity to express HSBC Private Bank’s brand and business values,” Tony Joyce, global head of marketing and communications at HSBC Private Bank said of the deal. “CNBC allows us to directly target our key audience of private investors, financial influencers and high-net-worth individuals with relevant and engaging content.”