Asiya Bakht
Sep 24, 2009

CNBC expands mobile offering

SINGAPORE - CNBC is expanding its mobile offerings in Asia-Pacific with the revamp of its mobile website as part of a global initiative.

CNBC expands mobile offering
The site now includes live US stock quotes, major Asian indices and global business headlines with direct links to the US and Europe mobile websites. 'Executive insights' and 'investor briefings' have also been included in the free site, to provide users with expert views from top newsmakers around the world. CNBC mobile users can enjoy a full web experience to make the right investment decisions.

“The revamp of our mobile website reinforces the real-time experience and nature of CNBC’s product,” said Satpal Brainch, president and managing director, CNBC Asia-Pacific. ”This is part of CNBC’s continuing efforts to find the best solutions for our viewers.”

CNBC has also developed a new shortcut BlackBerry icon with Research in Motion as well as a touchscreen widget distributed on Nokia’s Ovi Store. With strong 2G and 3G offerings, CNBC is able to tailor complete mobile solutions for partners including mobile operators and mobile handset manufacturers.

“We are excited about the new global mobile site as it allows us to reach our audience anytime, anywhere, and offers a variety of opportunities for us to work with mobile operators and handset manufacturers worldwide,” Brainch added. “We look forward to growing our range of products and developing new partnerships around the region.”

Axiata
, a mobile telecommunications service, is the sponsor for this site that officially launches today.

In June, Satpal Brainch, the global chief financial officer of CNBC, was appointed president and managing director of CNBC Asia, replacing Jeremy Pink, who was recently promoted to take on the role of vice-president of business news.


 
Source:
Campaign Asia

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