Paul Howell
Dec 7, 2011

CNBC merges Asia-Pacific operations with Europe, the Middle East and Africa

GLOBAL - Business news broadcaster CNBC has merged its Asia-Pacific and Europe, Middle East and Africa operations to form a single entity, CNBC International.

Satpal Brainch
Satpal Brainch

Mark Hoffman, president of CNBC, made the announcement on 6 December. He told staff the move will help to build greater cooperation and coordination between offices. "Different regions sometimes require unique strategies and tactics. But, by putting the teams together, we will be more effective as we make editorial and commercial decisions," he said.

Previously president and managing director of CNBC Asia-Pacific, Satpal Brainch has been tapped to lead the merger effort, as president of the new CNBC International. He will report directly to Hoffman.

"(Over) the last two and a half years, Sat has done an excellent job as President of CNBC in Asia-Pacific, growing the business, overseeing the building of a state-of-the-art facility at the Singapore Exchange, and establishing strong relationships in the region," Hoffman said.

Mick Buckley, who headed up CNBC Europe, Middle East and Africa, will depart the broadcaster at the end of this year.

 

Source:
Campaign Asia

Related Articles

Just Published

4 hours ago

Why music still matters in modern branding

In a world obsessed with visual-first content, brands often forget their most powerful trigger is sound, argues Quantum’s Rahina Renanggalih.

5 hours ago

Women to Watch 2024: Patra Patrasuwan, Yum ...

Patrasuwan’s marketing philosophy of delivering high-quality food at affordable prices and always keeping the customer at the heart of every decision has led KFC to become the number-one brand in Thailand’s QSR industry.

5 hours ago

Arthur Sadoun on secrets of Publicis’ pitch ...

'Stop always being negative about our industry,' CEO says, after strong Q1 growth.

6 hours ago

Spikes Asia Awards 2025: Campaign picks its ...

Do we have what it takes to be Spikes Asia judges? We’ll find out next week. Until then, the Campaign APAC team shares our favourite picks from this year’s shortlist.