CNN campaign showcases impact of US Election on APAC

Spanning print, digital and outdoor media and on-ground events, the campaign is an in-house initiative highlighting a variety of key election issues of relevance to Asia, including the economy, education and energy, to demonstrate the common issues people inside and outside of America face, and how the outcome of the US Election will have a far-reaching impact. 

A key feature of the campaign was launched in Hong Kong on 20 October with the unveiling of a CNN branded space at one of the city’s busiest public transport hubs, the Central MTR station, reaching around 400,000 professionals each day. Created by the Universal McCann and JCDecaux, the outdoor campaign features light boards and glasses-free 3D videos, and will run for more than two weeks, finishing up on 7 November after the Election results are announced.

The campaign is also being promoted in Australia using digital screens in over 220 corporate buildings in Sydney, Melbourne, Adelaide, Perth and Canberra reaching over 650,000 business professionals in the country.

CNN has partnered with the American Chamber of Commerce (AmCham) in Hong Kong for an 'Election Central' event that will bring together over 3000 students, press, corporates and AmCham members for a live viewing of the Election results on 7 November, as well as a screening event in Delhi and Sydney.

From early September to 7 November, the digital platforms, including CNN.com, CNN apps and social media, have been used to promote the live-streaming of the presidential debates, as well as highlighting the global relevance of the US Election, and driving tune-in to CNN’s extensive coverage.

'You’re closer than you think' creative work has also been placed in leading print titles including The Financial Times, Asian Wall Street Journal and The Economist.