Coca-Cola's interactive marketing director for the Greater China region, Amy Chen, will be briefing the delegates on 24 February. She is in charge of digital marketing strategy and execution for the beverage giant.
In the one-day training course, young media executives with between one to four years of digital experience will spend the afternoon working on Coca-Cola's brief after a morning of educational presentations.
They will apply knowledge about digital effectiveness in six roundtable discussions revolving around these themes: Social, Mobile, Integration, Gaming, Video, and Search. One key idea from each group will be presented to Coca-Cola for feedback at the end of the day.
Bertilla Teo, CEO of Greater China at SMV Group, will be chairing the inaugural programme that is conducted entirely in Mandarin. The main speaker is slated to be Alvin Huang, managing director of Isobar Beijing.
Mentors, who will host the roundtables and assist their assigned groups in an advisory capacity, are Sara Ye, managing director of GroupM Search & GroupM Digital Lab; Cathy Kuang, head of digital at ZenithOptimedia Beijing; Arlene Ang, CEO of digital at OMG China; Jit Hoong Ng, digital development officer at DDB Greater China Group; and Mike Zeng, digital head of UM China.
Please see www.digitalmediaworks.asia for more information.
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