Jenny Chan 陳詠欣
Feb 21, 2012

Coca-Cola to provide mystery client brief for DigitalMediaWorks

BEIJING - Delegates of the sold-out DigitalMediaWorks training programme in China will be working on a brief by Coca-Cola, details of which will only be revealed on the day itself.

Coca-Cola to provide mystery client brief for DigitalMediaWorks

Coca-Cola's interactive marketing director for the Greater China region, Amy Chen, will be briefing the delegates on 24 February. She is in charge of digital marketing strategy and execution for the beverage giant.

In the one-day training course, young media executives with between one to four years of digital experience will spend the afternoon working on Coca-Cola's brief after a morning of educational presentations. 

They will apply knowledge about digital effectiveness in six roundtable discussions revolving around these themes: Social, Mobile, Integration, Gaming, Video, and Search. One key idea from each group will be presented to Coca-Cola for feedback at the end of the day.

Bertilla Teo, CEO of Greater China at SMV Group, will be chairing the inaugural programme that is conducted entirely in Mandarin. The main speaker is slated to be Alvin Huang, managing director of Isobar Beijing.

Mentors, who will host the roundtables and assist their assigned groups in an advisory capacity, are Sara Ye, managing director of GroupM Search & GroupM Digital Lab; Cathy Kuang, head of digital at ZenithOptimedia Beijing; Arlene Ang, CEO of digital at OMG China; Jit Hoong Ng, digital development officer at DDB Greater China Group; and Mike Zeng, digital head of UM China.

Please see www.digitalmediaworks.asia for more information.

 

 

 

Source:
Campaign China

Related Articles

Just Published

4 hours ago

Yannick Bolloré: ‘AI is a powerful creative partner’

Ahead of Cannes Lions, the chief executives of the 'big six' holding companies and senior leaders give their views on a range of topics relating to creativity and business. Today, it’s the turn of Havas' chief executive and chairman, Yannick Bolloré.

7 hours ago

Hilton readies ‘connected story’ in latest Asia ...

Amid Hilton's ambitious growth plans and a fresh campaign with Bollywood star Deepika Padukone, Campaign sits down with Hilton’s VP of marketing and loyalty to chat about the challenges of marketing a myriad of hotel brands to Asia's diverse audiences.

8 hours ago

2025 Cannes Contenders: Angie Tijam-Tohid's top bets

Havas Ortega Group's executive creative director handpicks work with meaningful social impact that could win a Lion next week at Cannes.