Viacom 18, a joint venture between Viacom and Indian media conglomerate Network18 Group, strengthens its footprint in Singapore with the launch of Colors and MTV India here, targeting the Southeast Asian diaspora familiar with Bollywood entertainment.
Carried on both Mio TV and Starhub Cable, Colors will launch on 31 January and will feature popular Hindi drama series, blockbuster Bollywood films, variety programmes and reality shows.
MTV India, carried only on Mio TV, will also launch on the same day, featuring Bollywood music and variety segments that have proven to be a hit with the youth in India.
Current Mio TV subscribers to current Hindi channels, Zee Channel and Zing, will be able to watch Colors and MTV India for free from launch. From 31 March, Zee Channel and Zing will cease transmission and be replaced by the two new channels.
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