Caroline Gilroy has been appointed head of design at DDB Group Sydney, bringing over 20 years of global brand and advertising design experience from agencies in Sydney, London, New York, and Melbourne. Known for leading high-profile projects like CommBank’s refreshed diamond logo and OzHarvest’s brand identity, Gilroy’s arrival is seen as a boost to DDB Sydney’s creative leadership and commitment to design excellence.
Burson, a global communications agency, is expanding its Sports & Entertainment offering with strong footholds in the Asia-Pacific region, where it has supported major events like the Australian Open, Formula 1, FIFA World Cup, Indian Premier League, and Rugby Sevens. In Hong Kong, Burson is amplifying the return of Cirque du Soleil’s KOOZA, while in China it has built long-term partnerships with brands such as Li Ning, and in India, it collaborates with the NBA and broadcasters like Star Sports to deliver integrated campaigns that boost fan engagement and cultural relevance.
Access Communications Singapore has been appointed as the public relations agency of record for Borneo Motors Singapore, part of the Inchcape Group, marking a key expansion into the automotive sector. Over the next year, the agency will lead strategic communications for Borneo Motors’ 100th anniversary and Champion Motors’ 50th anniversary, promoting the legacy and future vision of brands like Lexus, Toyota, and Suzuki.
SW Strategies, a Singapore-based PR firm, has been appointed by MapleBear to lead its outreach and public communications in Malaysia, supporting the Canadian bilingual education network’s regional expansion. The partnership focuses on media relations, stakeholder engagement, thought leadership, and social media to position MapleBear as a trusted early education provider in Malaysia’s high-growth market.
Kantar has appointed
Andy Gallagher as head of creative & media effectiveness for its Singapore business. With extensive experience in media strategy, creative effectiveness, and analytics, including leadership roles at Amazon Ads and previous stints at Kantar in Europe and the US, Gallagher will lead Kantar Singapore’s team to enhance creative and media offerings and strengthen client partnerships in the region.
Rob Gilby, former CEO for Asia Pacific at Dentsu, has joined creative tech firm Moonji as a senior advisor—announcing the move via LinkedIn. Gilby stepped down from Dentsu in October 2024 after two years leading the network’s operations across Asia Pacific, where he oversaw regional integration and strategic transformation under the global One Dentsu initiative. Prior to Dentsu, Gilby held senior roles at The Walt Disney Company, where he was managing director for Southeast Asia, and at WarnerMedia, where he served as president and managing director for Asia Pacific. Earlier in his career, he held leadership positions at Nielsen and PwC. At Moonji, Gilby will support the company’s growth strategy and creative technology capabilities across generative AI, virtual production and avatar development.
Emergent has appointed Lih Shiun Goh as senior advisor, leveraging his 20+ years of experience in government and industry to guide clients through the evolving digital landscape in Asia Pacific. With leadership roles at Google, Tencent, and the Singapore Government, Shiun brings expertise in policy, strategic alignment, and multi-stakeholder collaboration to help companies navigate complexity, scale responsibly, and drive lasting growth.
Howatson+Company has been reappointed by UNSW Sydney to continue its partnership across media, creative, and production following a competitive procurement process. Since first handling media in 2022 and expanding to creative and production in 2023, the agency has played a key role in delivering UNSW’s ambitious marketing strategy, including the successful “Progress for All” brand campaign, contributing to the university’s strong domestic and international enrolment results.
AKQA Australia has appointed
Sarah McGregor as executive creative director. With over two decades of experience in Melbourne and London, McGregor has held senior creative roles at agencies including Dentsu Creative, Leo Burnett, cummins&partners, Karmarama, Y&R, and Grey London. Based in Melbourne, Sarah will work closely with AKQA Australia’s senior leadership team to continue driving creative innovation and growth in the region. Meanwhile,
David Clarke has been promoted to executive experience design director, APAC. In his new regional role, Clarke will lead AKQA’s experience design offering across Australia, New Zealand, and Japan, and will report to AKQA APAC CEO Brian Vella. Over the course of his career, he has worked at AKQA in London, New York and Australia.
TBWA Media Arts Lab (MAL), Apple’s bespoke global creative agency, has appointed Minah Lee as managing director and promoted Youji Noh to executive creative director for its Seoul office. Lee will report to Katrien De Bauw, global chief executive officer, and partner with Noh to lead the agency and client relationship. Lee joins MAL from her previous role as head of account management at Amazon Korea and has honed her expertise in marketing strategy and management through roles at Cheil Worldwide, Samsung Mobile, Coupang, and Vestiaire Collective. Noh has been instrumental in MAL Seoul’s creative evolution, leading celebrated work. She will continue to report to Brent Anderson, global chief creative officer, while overseeing the creative and production departments.
Publicis Sapient has appointed Gavin Seewooruttun as vice president, data and AI lead, to spearhead its data and artificial intelligence efforts in Australia. Most recently, he helped set up and launch an AI-powered professional services solutions tool, Advaise, as chief technology officer and co-founder at the platform. Before that, Seewooruttun worked for EY as its Asia Pacific AI leader and head of analytics at C3, a firm specialising in analytics and data, as well as programme director at technology consulting and services organisation Wipro Limited.
Omnicom Media Group’s (OMG) Hearts and Science Australia has appointed Peita Pacey as chief strategy and behaviour change officer. She will report to the agency’s national managing director, Liz Wigmore. Pacey joined the agency in June 2017 as head of strategy before becoming head of behaviour change in September 2022. Before becoming head of strategy at OMD, she worked as head of strategy for Sydney at Dentsu’s Carat.
Ogilvy China has appointed Sure Liu as managing director of Ogilvy Advertising Beijing, succeeding Autumn Guo who stepped down. Liu brings extensive experience in marketing, digital creativity, and integrated communications, and will focus on driving innovation and strengthening leadership to enhance the agency’s creative output and business growth in Beijing.
TBWA Hong Kong has appointed Ida Mak as its new general manager, who brings over 20 years of diverse agency experience across branding, digital, and regional markets. Mak returns to TBWA after a previous tenure.
The Singapore Tourism Board (STB) has appointed Serene Woon as area director-designate for India, Middle East, and South Asia, based in Mumbai, with her full role starting on 1st July 2025. Woon, who brings over a decade of experience with STB and a strong background in market growth and strategic planning, will lead STB’s marketing efforts across these regions, focusing on strengthening Singapore’s ties with Indian travellers and capitalising on the market’s growth potential.
Singapore's National Environment Agency (NEA) has appointed FiftyFull as its social media agency of record for Clean & Green Singapore (CGS), responsible for creating content and messaging for key environmental campaigns like National Dengue Prevention and Say Yes to Waste Less. FiftyFull will manage CGS’s social media presence on platforms such as Instagram and Facebook, supporting the initiative’s mission to promote sustainable lifestyles among Singaporeans.
Vevo, the music video network, is expanding its APAC operations with Tim O’Connor promoted to head of sales APAC, Blair Kelly elevated to group sales manager, and Alex Trumble appointed as senior sales manager.
Electriclime has signed Australia-based director and VFX artist Tim Main for exclusive representation across ANZ, Asia, and MENA. Known for his innovative blend of practical effects and real-time technology like Unreal Engine, Main brings a design-led approach to commercial and cinematic projects, having worked on major campaigns and films such as Furiosa: A Mad Max Saga.
One Green Bean has appointed Amber Abbott as chief executive officer. Abbott, who has been with the agency for 11 years, will continue to work closely with managing partner Lauren Bailey and head of content Laura Byrne to steer the agency’s strategic direction, with a focus on digital innovation and creative partnerships. Recent client additions under Abbott’s leadership include Pinterest and Tourism & Events Queensland. Abbott joined One Green Bean in 2014 as an account director and has since held a number of senior roles, including head of client services and general manager.
Dentsu Creative Isobar has appointed Sushant Barua (Manik) as national creative director—art. Reporting to president Sahil Shah, Barua will lead the agency’s art and visual design function, working alongside chief creative officer Abhijat Bharadwaj and the wider leadership team. He joins with over 20 years of experience and a portfolio of work recognised at major global and regional awards including Cannes Lions, Clio, Spikes Asia, and the Effies. In this role, Barua will oversee design direction across the agency’s client portfolio and mentor its growing design team.
Attivo Group has appointed Anthony Gregorio as executive chairman for ANZ. Gregorio, previously a partner at Tumbleturn Marketing Advisory, brings over 30 years of agency and consultancy experience, including former CEO roles at Saatchi & Saatchi Australia and Havas Creative Group ANZ. In the newly created role, he joins ANZ CEO Sue Squillace and COO John Rizoski to support business growth and cross-agency collaboration.
Syndigo has appointed Rodger Yasmine as regional vice-president for Australia. Yasmine brings over 20 years of enterprise IT sales experience across the APAC region, having held senior roles at VTEX, Akeneo and StreamSets. He will lead local sales strategy, operations and client engagement across sectors including government, telecoms, financial services and technology.
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