Staff Reporters
May 17, 2011

CPRFHK announces winners in up-and-coming PR contest

HONG KONG - The Council of Public Relations Firms in Hong Kong (CPRFHK) today announced the winners of its first competition for student and young PR professionals in Hong Kong.

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Christopher Lee (left) and Michael Tse, winners of the Young Professionals category

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Simeon Mellalieu, chairman of CPRFHK awards the accreditation gold seal to Patricia Cheong, managing director of MM Marketing Communications Consulting, the first agency in Macau to receive accreditation.

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Simeon Mellalieu awards the accreditation gold seal to Andrew Ng, Laykin Communications.

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Simeon Mellalieu recognises new member Vis Communications Consultancy represented by Felix Poon, managing director.

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Simeon Mellalieu awards the accreditation gold seal to Trimaran Corporate Communications represented by Fanny Jor, account manager.

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The highlight of the CPRFHK’s end of year event was a panel discussion entitled 'Who is winning the communications race?'

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Simeon Mellalieu awards the accreditation gold seal to Rachel Catanach, general manager and partner Fleishman Hillard.

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Simeon Mellalieu announces the winners of their first competition for students and young PR professionals in Hong Kong

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Judges with winners of the student category in the Young PR Professionals Competition: Simeon Mellalieu, Jessie Chuen Jing Sum, Chris Leung Wai Lam, Brett Free and Flora Hung.

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Judges with runners up in the Young Professionals category of the Young PR Professionals Competition: Simeon Mellalieu, Polly Yu, Nicky Wong, Yvonna Law, Joanna Kong, Brett Free and Flora Hung.

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Simeon Mellalieu, Christopher Lee, Michael Tse, Brett Free and Flora Hung.

The new competition encouraged participants to apply their creativity and ideas to develop a comprehensive PR plan that promotes Hong Kong to key international markets targeting either tourists or overseas investors/ businesses. Winners were chosen from two categories including full-or part-time students and young professionals.

The winner of the young professionals first prize is the team of Christopher Lee and Michael Tse, receiving HK$10,000 from the Council of Public Relations Firms of Hong Kong. 

The student category first prize winner is the team of Chris Leung Wai Lam and Jessie Chuen Jing Sum, also received HK$10,000 from competition sponsor Lan Kwai Fong Holdings. 

The runner up teams, including Yvonna Law, Joanna Kong, Polly Yu and Nicky Wong in the young professionals category and Hershey Chan Hiu Yung in the student category, received a one-year media subscription to Campaign Asia-Pacific. 

“The council is thoroughly impressed by the creativity and professional quality of the PR plans submitted,” said Simeon Mellalieu, chairman of CPRFHK. “We wanted to provide rising public relations professionals with a platform to showcase their talent and compete amongst their peers in the industry. The winners truly took advantage of this opportunity, demonstrating acumen and enthusiasm for the growing public relations industry in Hong Kong.”

The competition was judged by a team of four judges, including Michael O’Neill, editor, Campaign Asia-Pacific; Brett Free, assistant director of the Information Services Department of the HKSAR Government; Chun-ju Flora Hung, associate director of the Center for Media and Communication Research; and Simeon Mellalieu.

Source:
Campaign China

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