Alison Weissbrot
May 10, 2024

Creatives defend Apple ad amid backlash

Apple’s latest ad for the new iPad pro has been panned online, but creative leaders don’t all agree with the pile-on.

Nice choice! This is premium content.

Sign in or join our subscription tier, The Information, today.

The Information

Why Subscribe?

  • Unlimited access to Campaign Asia-Pacific content* including its archive of 70,000+ articles. No monthly limits!
  • Premium member-only articles & analysis
  • Campaign’s annual APAC Agency Report Cards
  • Premium discount for Campaign event tickets

or call +852 2122 5222
or email [email protected]

Related Articles

Just Published

1 hour ago

Cheil X's new visual identity dips into its Korean ...

The independent full-service agency, part of the Cheil SWA group, operates two established offices in Gurgaon and Mumbai.

1 hour ago

WPP rejects KKR's majority bid for FGS Global

KKR already owns a stake of about 30% in communications agency FGS Global, with WPP holding 55%, and the rest owned by partners and staff.

1 hour ago

Creativity is the penultimate business truth for ...

Fresh off winning five Lions at Cannes, Rao discusses the agency's tilt to forward-thinking creative solutions and its commitment to producing impactful work that truly makes a difference.

2 hours ago

Motorola launches campaign made entirely with ...

Following Toys “R” Us, it’s the second brand to make an AI-generated ad last week.