Media News
Benjamin Li
May 5, 2011

Dah Sing Bank calls media pitch in Hong Kong

HONG KONG - Hong Kong-listed Dah Sing Bank has called a media pitch in Hong Kong.

Dah Sing Bank calls media pitch in HK
Dah Sing Bank calls media pitch in HK

Three agencies including MPG, PHD and the incumbent agency OMD are believed to be involved.

A source close to the client said the pitch presentations will take place next week. The monitored media adspend of Dah Sing Bank in 2010 was US$15.4 million.

The client uses a number of local creative agencies as well as DraftFCB for its ad campaigns. It currently enlists TVB celebrity Kevin Cheng as brand ambassador for its personal loans ads with Express Money angels.

Dah Sing Bank falls under The Dah Sing Group and is a leading financial services group in Hong Kong, active in providing banking, insurance, financial and other related services through a branch network of about 70 outlets in Hong Kong, Macau and China.

 

 


 

Source:
Campaign China

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Dah Sing Financial Group transfers HK media account from OMD to PHD
Jul 26, 2011
Benjamin Li

Dah Sing Financial Group transfers HK media account ...

PHD tops November APAC media rankings as Wavemaker, Mindshare rise and Carat tumbles
The Knowledge
Nov 25, 2025
Matthew Keegan

PHD tops November APAC media rankings as Wavemaker, ...

Dah Sing Bank Hong Kong promotes personal loans with Express Money angels
Sep 14, 2010
Jane Leung

Dah Sing Bank Hong Kong promotes personal loans ...

OMG takes group approach to new Hong Kong leadership
Feb 24, 2021
Rahul Sachitanand

OMG takes group approach to new Hong Kong leadership

Just Published

Gemini 3 becomes the default model for AI Overviews
Jan 29, 2026
Joseph Arthur

Gemini 3 becomes the default model for AI Overviews

A pair of updates from Google see the tech giant attempt to gain a further foothold in the battle for AI-powered search supremacy.

Google criticised after blocking measurement comparing YouTube and TV
Jan 29, 2026
Lucy Shelley

Google criticised after blocking measurement ...

YouTube owner sent a 'cease and desist' letter to Barb and Kantar Media.

Inside Campaign Connect Indonesia: what matters to Indonesian marketers
Jan 29, 2026
Staff Reporters

Inside Campaign Connect Indonesia: what matters to ...

Candid conversations on growth, AI and the cultural trade-offs of scaling brands, with more than 100 marketers in the room.

Meta hits $200 billion revenue milestone on AI-powered ad surge
Jan 29, 2026
Staff Reporters

Meta hits $200 billion revenue milestone on ...

Meta reports double‑digit year-on-year revenue growth, with advertising once again accounting for almost all of the top line.