Damon Rielly tapped to lead Catcha Digital’s Malaysian office

Catcha Digital exclusively operates, develops content and delivers advertising solutions across Microsoft’s entire Malaysian portfolio of online products such as MSN Malaysia and Windows Live Messenger.

Previously, Rielly was at REA Group, the world’s second-largest online real estate advertising firm, where he was head of media sales and operations. In this role, he was responsible for all display advertising across REA Group sites within Australia. Over the years, he steadily built the media business at the REA Group to become the fifth largest in terms of revenue within Australia.

Prior to that, he worked at broadcast media company Austereo as director of sales where he led sales teams across broadcast and online assets.

Ken Tsurumaru, CEO of Catcha Media, emphasised that Rielly’s vast experience would help the firm drive innovations on all media platforms that it currently offers and extend its lead in the online advertising industry.

Rielly also relishes the opportunity to lead the Malaysian online publisher. “The market is willing and wanting to invest in the online space and try new things online, which is what we intend to deliver.”