Staff Reporters
Aug 19, 2010

DDB banks on a Kiwi for The Warehouse promotions in NZ

The Warehouse connects with customers through bringing back the Kiwi, an icon that is known and loved by all New Zealanders.

DDB banks on a Kiwi for The Warehouse promotions in NZ

Through multiple creative scenarios featuring the Kiwi doing typically kiwi things, DDB will deliver the weekly bargains from The Warehouse.

Whether it be camping outside, mowing the lawns or lowering prices in store, the Kiwi Ambassador is driving home the message that The Warehouse is the place where everyone gets a bargain.

Credits:

Agency DDB New Zealand
Client The Warehouse
Group executive creative director Toby Talbot
Creative director, retail Mark Lorrigan
Creatives Matthias May, Steve Ogilvie
TV producer Jessica Hogan
Account team Natalie Lowe, Jonathan Rea
Production Automatic
Producer Declan Cahill
Director Simon Mark-Brown
Editor Alex O’Shaughnessy
Grade Peter Richie
Visual effects Jason Judd
Post house Toybox

Source:
Campaign Asia

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

1 day ago

40 Under 40 2024: Nishant Shekhar, Havas Media Network

Shekhar stands out for his impact on both data-driven marketing and for mentoring the next generation of talent within his agency.

1 day ago

Why CTV and retail media could transform digital ...

Connected TV will be crucial for boosting customer conversions and brand impact in 2025, while Hong Kong will also see a rise in search spending on e-commerce, driven by growing confidence in retail media, predicts the Trade Desk's Chris Ngan.

1 day ago

The CMO's MO: Agoda's global CMO on why the future ...

Say goodbye to generic travel ads. Agoda's Matteo Frigerio, talks about using AI to craft personalised video ads that speak your language, whisper your dreams, and ignite your wanderlust. Much like a pocket-sized AI travel agent.

1 day ago

Havas Media Network names Singapore CEO and SEA ...

Dentsu Media’s Singapore MD Pankaj Nayak joins Havas effective immediately.