EXCLUSIVE: The newly created role brings Nurko to DDB from another Omnicom holding, Interbrand.
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Advertisers have seen a 14% ROAS increase after activating the campaign-level setting in their campaigns.
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Campaign chart's the WPP media arm's history amid ongoing change under global chief executive Brian Lesser.
Marketers can now use one workflow to trigger emails from ad views and personalise campaigns using real-time purchase signals.
An activation in Seoul sees Korean fans ordering, paying for, and pulling their own pints without bar owners or security present. Just to be able to watch live football.
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