Branding

14 hours ago

The inside story of the Kamala Harris-inspired ice cream from Ben & Jerry's co-founders

The flavour is not from Ben & Jerry’s. But that’s not showing up in a lot of media coverage.

4 days ago

Kantar BrandZ reveals 2024’s most valuable Chinese brands

Tencent remains at the top of the list for the fourth consecutive year, and Huawei has returned to the top five.

Aug 30, 2024

Barclays hires global MD of brand, creative and media

Simon Groves will report to his former O2 colleague Nina Bibby, who joined the bank last year.

Aug 29, 2024

‘Stories and uncompromising spirit’: Samsung CMO on its Olympics and Paralympics campaign

Samsung worked with Publicis Groupe’s Marcel and Bartle Bogle Hegarty London on the campaign.

Aug 28, 2024

Yeo's CMO on partnering with Olympic medallist Max Maeder

Ang Chong Lee talks exclusively to Campaign about why Yeo's decided to take a bet on Singaporean athlete Maeder, and the opportunities in sports marketing for brands.

Aug 27, 2024

Omnicom consolidates creative agencies globally under Omnicom Advertising Group

EXCLUSIVE: Led by former TBWA Worldwide CEO Troy Ruhanen, OAG aims to scale innovation and knowledge sharing across the holding company’s creative networks.

Aug 26, 2024

Nestlé appoints experienced marketer Laurent Freixe as new CEO

With over three decades of experience at Nestlé, Freixe will take over from Ulf Mark Schneider, who has led the company since 2017.

Aug 9, 2024

The changing face of ageing in Asia

As the Olympics showcase the extraordinary feats of ageing athletes, Space Doctors' Maya Madhusoodan urges brands to connect with this dynamic demographic by creating narratives that celebrate their contributions and dreams.

Aug 7, 2024

Samsung sees spike in sales with Olympics sponsored winners’ selfie moments

With social media amplification of the “victory selfies” on the podium, the phone maker has seen positive consideration for its new foldable phone.

Aug 5, 2024

No longer 'Just Doing It': Can Nike recapture its magic?

'Somewhat a victim of its own scale and lack of specialisation,' Nike faces a perfect storm of challenges as sales slow and rivals innovate. Can the giant reinvent itself, or is this the start of a long decline?

Aug 3, 2024

Snoop Dogg embodies the magic of the Olympic Games

The West Coast rap legend is living his best life for all of us in Paris as he dives deep into the Olympic experience and embraces the magic of the greatest show on earth.

Jul 30, 2024

Laopu Gold: The rise of China’s ‘Hermès of gold’ in the luxury jewelry market

Despite its reputation for traditionally crafted gold jewelry and being dubbed the “Hermès of gold” luxury brand Laopu Gold faces stiff competition following its initial public offering in Hong Kong—challenging the brand to uphold its status in a competitive market.

Jul 25, 2024

Olympics and Paralympics 2024 round-up: Watch the ads

Campaign takes a look at the ads around the Olympic and Paralympic Games Paris 2024.

Jul 23, 2024

Comms head Frank Shaw defends Microsoft after CrowdStrike global outage

The tech company found itself in the hot seat alongside CrowdStrike.

Jul 22, 2024

NRMA Insurance rebrands with a promise to help

Developed in partnership with Accenture Song, the campaign features a fresh cover of The Beatles' 'Help!' by The Murlocs, introduces a new visual identity, and underscores the importance of community support.

Jul 19, 2024

Fresh colours, new fonts: Inside Crunchyroll's rebrand

Merging classic with contemporary, the anime streaming service brings the focus on the fun and joy of anime with new visual assets.

Jul 12, 2024

Southeast’s Asia’s top 50 brands 2024

Customers who participated in a comprehensive research survey conducted by Milieu Insight and Campaign rated Samsung and Shopee at the top of their list. View the other 48 brands who made the cut.

Jul 12, 2024

Paris 2024: Pressure is on brands to produce in big moments as the games begin

From fashion to athletics, the Paris Summer Games promise it all. But what often delivers for brands every four years are the unscripted moments.

Jul 11, 2024

‘Creatives need fresh air rather than to sit in front of a computer’: Dentsu China CCO

Veteran creative chief Chris Chen on elevating Chinese work to Cannes Lions, changing client needs, his fascination with tech, and the importance of whole-heartedly embracing Gen Z opinions.

Jul 8, 2024

Why more brands are embracing podcasts in China

From Louis Vuitton to Nike and Lancôme, brands in China are tapping into the power of sound to cut through the clutter and build more in-depth and meaningful connections with consumers.