Branding
The inside story of the Kamala Harris-inspired ice cream from Ben & Jerry's co-founders
The flavour is not from Ben & Jerry’s. But that’s not showing up in a lot of media coverage.
Kantar BrandZ reveals 2024’s most valuable Chinese brands
Tencent remains at the top of the list for the fourth consecutive year, and Huawei has returned to the top five.
Barclays hires global MD of brand, creative and media
Simon Groves will report to his former O2 colleague Nina Bibby, who joined the bank last year.
‘Stories and uncompromising spirit’: Samsung CMO on its Olympics and Paralympics campaign
Samsung worked with Publicis Groupe’s Marcel and Bartle Bogle Hegarty London on the campaign.
Yeo's CMO on partnering with Olympic medallist Max Maeder
Ang Chong Lee talks exclusively to Campaign about why Yeo's decided to take a bet on Singaporean athlete Maeder, and the opportunities in sports marketing for brands.
Omnicom consolidates creative agencies globally under Omnicom Advertising Group
EXCLUSIVE: Led by former TBWA Worldwide CEO Troy Ruhanen, OAG aims to scale innovation and knowledge sharing across the holding company’s creative networks.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Nestlé appoints experienced marketer Laurent Freixe as new CEO
With over three decades of experience at Nestlé, Freixe will take over from Ulf Mark Schneider, who has led the company since 2017.
The changing face of ageing in Asia
As the Olympics showcase the extraordinary feats of ageing athletes, Space Doctors' Maya Madhusoodan urges brands to connect with this dynamic demographic by creating narratives that celebrate their contributions and dreams.
Samsung sees spike in sales with Olympics sponsored winners’ selfie moments
With social media amplification of the “victory selfies” on the podium, the phone maker has seen positive consideration for its new foldable phone.
No longer 'Just Doing It': Can Nike recapture its magic?
'Somewhat a victim of its own scale and lack of specialisation,' Nike faces a perfect storm of challenges as sales slow and rivals innovate. Can the giant reinvent itself, or is this the start of a long decline?
.png&h=268&w=401&q=100&v=20170226&c=1)
Snoop Dogg embodies the magic of the Olympic Games
The West Coast rap legend is living his best life for all of us in Paris as he dives deep into the Olympic experience and embraces the magic of the greatest show on earth.
Laopu Gold: The rise of China’s ‘Hermès of gold’ in the luxury jewelry market
Despite its reputation for traditionally crafted gold jewelry and being dubbed the “Hermès of gold” luxury brand Laopu Gold faces stiff competition following its initial public offering in Hong Kong—challenging the brand to uphold its status in a competitive market.
Olympics and Paralympics 2024 round-up: Watch the ads
Campaign takes a look at the ads around the Olympic and Paralympic Games Paris 2024.
Comms head Frank Shaw defends Microsoft after CrowdStrike global outage
The tech company found itself in the hot seat alongside CrowdStrike.
NRMA Insurance rebrands with a promise to help
Developed in partnership with Accenture Song, the campaign features a fresh cover of The Beatles' 'Help!' by The Murlocs, introduces a new visual identity, and underscores the importance of community support.
.png&h=268&w=401&q=100&v=20170226&c=1)
Fresh colours, new fonts: Inside Crunchyroll's rebrand
Merging classic with contemporary, the anime streaming service brings the focus on the fun and joy of anime with new visual assets.
.png&h=268&w=401&q=100&v=20170226&c=1)
Southeast’s Asia’s top 50 brands 2024
Customers who participated in a comprehensive research survey conducted by Milieu Insight and Campaign rated Samsung and Shopee at the top of their list. View the other 48 brands who made the cut.
Paris 2024: Pressure is on brands to produce in big moments as the games begin
From fashion to athletics, the Paris Summer Games promise it all. But what often delivers for brands every four years are the unscripted moments.
‘Creatives need fresh air rather than to sit in front of a computer’: Dentsu China CCO
Veteran creative chief Chris Chen on elevating Chinese work to Cannes Lions, changing client needs, his fascination with tech, and the importance of whole-heartedly embracing Gen Z opinions.
Why more brands are embracing podcasts in China
From Louis Vuitton to Nike and Lancôme, brands in China are tapping into the power of sound to cut through the clutter and build more in-depth and meaningful connections with consumers.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
