Branding
Duolingo comms head Sam Dalsimer leads 'wholesome unhinged' strategy
Duolingo killed off its brand mascot and brought it back to life as part of an unhinged social media strategy and more wholesome comms approach.
Move and win roundup: Week of March 17, 2025
Havas, EssenceMediacom Brisbane, We Are Social, oOh Media and more in this week's people moves and account wins round-up.
Unilever CEO: 'Spend on social will jump from 30% to 50%'
Fixing geographical issues in China and Indonesia and accelerating India are among Fernandez’s key priorities.
More pocketbook, less politics: How C-suites should talk about tariffs
Whether tariffs imposed by the Trump administration are on, off or somewhere in between, there are ways executives can address them without inviting political blowback.
FleishmanHillard hires Ketchum’s Jim Joseph as global head of brand impact
Joseph previously held roles at Ketchum such as US CEO and global CMO.
Why the NikeSkims brand partnership is one to watch in 2025
With around 40% of Nike’s customers being women, Skims has been testing the waters of the sports space for years.
Deal reached as Indonesia opens its doors to iPhone 16 sales
The investment deal encompasses a research center, the production of AirTag and AirPods Max components, an education program spanning 15 campuses, and more.
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Coach’s AI-powered handbags take a swing at a fashion revolution
By harnessing Adobe Firefly’s generative AI, Tapestry is redefining handbag design—scaling creativity while maintaining brand integrity.
How Chinese white label beauty brands are rising the ranks
Initially buoyed by attractive price points, white label brands in China are carving a niche for themselves even as they grapple with the challenges of a more short-term approach to brand-building.
Why more celebrities are taking the creative reins at luxury brands
As Ray-Ban appoints ASAP Rocky as its first global creative director, it signals a growing trend of luxury brands leaning on celebrity vision to redefine cultural relevance and unlock commercial success in an increasingly competitive market.
Women’s cricket searches rose by 103% in 2024: Kantar India study
Live music events including Coldplay, Taylor Swift, Vijay Antony, and Diljit Dosanjh concerts also saw a 43% increase, according to the report.
PepsiCo's $200 million investment brings Cheetos back to Indonesia
PepsiCo is back with a big investment and a new strategy to take on Indofood's snack supremacy.
The fight for EV dominance in China
As geopolitical stakes rise, China's electric vehicle market is surging, pushing players like Tesla and Xiaomi to navigate competition, policy shifts, and global trade uncertainties in their bid to lead in branding and tech-driven innovation.
STB partners with NBA to attract fans from the region
The Singapore Tourism Board seeks to make the city state an attractive destination for sport fans, as it looks further afield to boost its ambitious goals for inbound visitors.
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China cracks down on Calvin Klein, Tommy Hilfiger parent companies
The announcement comes amid escalating US-China trade tensions, with Google and other US firms also under scrutiny.
How brand honesty can cut through the clutter of micro-trends
Amid a flood of internet micro-trends, brands can stand out by using data to offer genuine insights about their products to consumers.
Campaign Global Agency of the Year Awards 2024: Don't miss the February 18 deadline
With the final entry deadline for Agency of the Year Global fast approaching, we speak to judges who share their views on the biggest opportunities and challenges for 2025, and what they hope to see in winning entries.
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Top 10 financial brands in Southeast Asia
The Philippines' leading mobile wallet service GCash has earned top ranking in Southeast Asia’s top financial brands in 2024. Dive into the insights from Campaign’s exclusive research with Milieu Insight.
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The risks and opportunities of Red's international fame
Amid a looming TikTok ban, Chinese social-media app Red is enjoying a sharp increase in users. But China’s marketing community view the phenomenon as a double-edged sword.
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Top 10 travel brands in Southeast Asia
Vietnam Airlines soars above the competition, claiming the title of Southeast Asia’s top travel brand in 2024. Explore Campaign’s exclusive insights from its research with Milieu Insight.
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