JAKARTA – DDB Indonesia has been tipped to win the account for Fruitamin, a Pepsi-Cola Indobeverage brand.
Sources have said that DDB Indonesia has picked up the creative account for Fruitamin, a Pepsi-Cola Indobeverage brand.
The beverage brand was previously with Dwi Sapta, which held the account for five years. A pitch was called earlier this year in August to refresh the brand's image.
DDB is expected to significantly change Fruitamin's current image to help the brand capture a larger share of the Indonesian market.
The creative rollout is expected next year.
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