JAKARTA - Fruitamin, a Pepsi-Cola Indo Beverage, has plans to expand in Indonesia and refresh its brand image.
Incumbent Dwi Sapta Advertising which has held the creative account for the past five years confirmed the news about the pitch and the brand's intention to renew itself.
It is believed that JWT is also involved in the pitch.
Fruitamin beverage is a fruit drink which has been advertised on the television, but has failed to garner interest and popularity among the youth.
The fruit drink is a part of Pepsi-Cola Indo Beverage.
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