David Blecken
Aug 2, 2011

DDB Japan appoints digital strategy director

TOKYO – DDB has appointed Adrian Roche as director of digital strategy in Japan.

Roche will lead digital strategy at DDB Japan
Roche will lead digital strategy at DDB Japan

Roche (pictured) was formerly digital lead at OgilvyOne, also in Japan, having joined the agency in 2009.

Roche has been based in Japan for more than 10 years, and has also worked in the US and Argentina. Prior to working at Ogilvy, he served as marketing manager at Hudson.

While unable to comment directly on the focus of his new role at this stage, Roche said he would continue to strive for innovation while extending his role "as an authority on the Japan-based global agency stage".

Source:
Campaign Asia

Related Articles

Just Published

1 hour ago

The devastating comms impact of a Trumpian ...

With uncertainly looming over social media, PR heads lament the rise of misinformation and emphasise the endurance of earned and owned media.

1 hour ago

Lunar New Year goodies: APAC's best Year of the ...

Presenting the first crop of our annual roundup of LNY advertising from 2025.

2 hours ago

Here's a thought: Bigger isn’t always better

As the industry grapples with the Omnicom-IPG merger, The Effectiveness Partnership's Warwick Cairns and Gurdeep Puri question why agency mega-groups seem intent on stifling creativity and extinguishing the very spark clients value most.

3 hours ago

Publicis Groupe taps McCann exec Amit Sutha as ...

Sutha, formerly president and global chief client officer at McCann Worldgroup New York, will now helm Publicis Groupe’s creative, media, and data operations in Malaysia. His appointment takes effect January 20.