Dell steps up advertising with global campaign 'You can tell it's Dell'

The campaign, which includes print, online, outdoor and television executions, will start in the US and progressively launch across international markets.

Reported in October, Dell confirmed it will be spending "hundreds and hundreds of millions" on revamping its image in an attempt to move away from price as the focus point of its communications. 

According to the company, the new global campaign, led by Y&R, speaks only of the best products, services and customer experience. 

Each creative execution showcases a product plus benefits and tags onto the ‘You can tell it's Dell’ theme. This tagline will lead the brand image for Dell in the future.