Staff Reporters
Jun 22, 2022

Dennis Perez gets expanded remit at Unilever Southeast Asia

Perez is appointed as the head of digital marketing, media and commerce for Unilever's beauty and wellbeing business in Southeast Asia.

Dennis Perez
Dennis Perez

Unilever has appointed Dennis Perez as the head of digital marketing, media and commerce for its beauty and wellbeing business in Southeast Asia. Perez will keep his existing position as head of media for Unilever Philippines.

Perez will be responsible for driving digital, media, and commerce strategies across SEA. At the same time, he is expected to create deeper digital expertise in the beauty (hair care, skin care) and wellbeing (vitamins, minerals & supplements) categories.

“We are moving along the pandemic with people using digital differently, and so we need to adapt," Perez said on his new role. "With the collapse of the marketing funnel, the ascent of Web3, and the rise of the experience economy, I’m excited to take on this new challenge of driving an integrated marketing approach in Unilever.”

Previously, Perez handled brands in the personal care, foods and refreshments, and home care categories. Within the industry, he has served two terms as president of the Internet & Mobile Marketing Association of the Philippines (IMMAP), co-chairman of the Digital Measurement Board (DMB), and as a board member of the Ad Standards Council (ASC).

Source:
Campaign Asia

Related Articles

Just Published

2 hours ago

WPP strengthens Indian roots with new Chennai campus

This is the company’s third campus in the country, after Mumbai and Gurgaon, with plans to add similar facilities in Bangalore and Coimbatore over the coming years.

13 hours ago

Havas warns of ‘reputational’ risk from fossil-fuel ...

The Vivendi-owned agency group made the disclosure in its stock market prospectus.

13 hours ago

MediaSense buys R3 as it eyes global client ...

Combined business will work for brands who spend more than $60 billion on marketing and media investment.

20 hours ago

40 Under 40 2024: Hai Anh Vu, Publicis Media

Vu’s rapid and assured changes upon joining Publicis resulted in positive transformation across business and talent in just two years.