Dentsu Singapore appoints Nerf ECD James Keng Lim

Formerly executive creative director at Nerf, Lim will report into CEO Anthony King as he takes responsibility for growing the agency's business while overseeing its digital creative output. 

Speaking of his appointment, Lim said, “It's incredibly exciting to join Dentsu at this time of rapid transformation of the media scene. With its strong client base and many opportunities for ‘innovation marketing’, I am looking forward to this new venture.”

Lim has won several awards in various creative disciplines in past roles at agencies such as Ogilvy, BBDO, Batey, Publicis and Patroids. He had also been on the board of jury for the NY Festivals, Singapore CCA, Google Creative Awards and Crowbar Challenge.

Kang noted that Lim comes with a wealth of experience in providing integrated solutions for both local and international clients. “His expertise in injecting that bit of creativity at every touch point aligns with our mantra of ‘Good Innovation’. We are very pleased to have him on board,” he added.