JAKARTA – Panasonic has awarded Dentsu Strat its creative duties for the Indonesian market, after a pitch that included four other agencies.
Bates, Go-Ad, Publicis and Grey were believed to have also been involved in the pitch.
Dentsu Strat will handle the creative for all products in Panasonic's home appliance and imaging stable.
The incumbent creative agency is Saatchi & Saatchi, sharing duties with Saatchi Lab.
Panasonic’s entire media and creative business is believed to be worth RP150 billion (US$16.7 million).
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Ogilvy APAC celebrated a strong creative year in 2024, clinching top regional honours at Cannes Lions. Yet operational headwinds, particularly in China, tested its resilience and reshaped its growth strategy.
Ogilvy and UM win global network of the year awards for creative and media respectively, while Special agency in New Zealand earns Asia-Pacific network of the year.
.png&h=268&w=401&q=100&v=20250320&c=1)
Apple’s new Japan campaign tells the real-life story of a heavy metal fan whose Apple Watch alerts help detect a life-threatening heart condition just in time.
A ubiquitous surname, a sexually transmitted infection, the printing of memories and an animal god that helps gamers might all bring fame glory to campaigns in Cannes next week.
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
