Staff Reporters
Aug 31, 2011

DG expands in Asia-Pacific with the acquisition of EyeWonder

GLOBAL - Nasdaq-listed digital media solutions and technology provider DG has announced a definitive agreement to acquire video and rich media advertising unit EyeWonder from Limelight Networks for about US$66 million in cash.

Ginsburg: The acquisition brings together talent and a complimentary footprint
Ginsburg: The acquisition brings together talent and a complimentary footprint

EyeWonder is present in Asia-Pacific with its regional office located in Sydney. This latest move follows DG's acquisition of MediaMind, which has offices throughout Asia, in June.

This latest transaction is part of DG's strategy to enhance its position as a leading provider of interactive digital advertising products and services, and is expected to be accretive to DG's 2012 GAAP EPS (earnings per share reported according to Generally Accepted Accounting Principles).

Commenting on the acquisition, Scott Ginsburg, chirman and CEO of DG said, "The combination of MediaMind, Unicast and EyeWonder brings together a highly qualified roster of professionals, a complementary footprint of offices and geographic locations, along with innovative technologies to connect advertisers and agencies with the most desirable audiences on a worldwide basis."

EyeWonder is a provider of interactive digital advertising products and services which include online video and rich media solutions.

Subject to customary closing terms and conditions, the transaction is expected to close tomorrow. 

Source:
Campaign Asia

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