Digital happenings this week from P&G, Caltex, Nestlé, Tudou and more

China's recently merged internet television company kicked off a 100-day "True Dou" differentiation campaign to further distinguish the Youku and Tudou brands, which are operating under the one-month-old merged company's dual-platform strategy.

New Zealand's Voice, which is looking to expand into China and the USA, has struck an alliance with Hong Kong's Creative Underground, while Belgium's Emakina has partnered with Beijing's Digital Jungle to offer European brands digital marketing services across China and Asia.

Iris Singapore has named Joe Zandstra as its new regional digital director to head the digital efforts for the agency for clients including Diageo, adidas, Tiger, Shell, Heineken, Audi, Standard Chartered and SingTel.

Zeno Group, a member of the Daniel J Edelman Company (DJE), has announced new operations in China, India, Indonesia and Singapore, beginning with 58 staff and 14 core clients.

Fox International Channels has created a branded content programme for Caltex that centres on the fuel brand's CSR activities in Asia.

Newly acquired by Publicis, digital agency LBi has appointed Roy Capon as chief executive for its Asia-Pacific operations as it sets up a new office in Shanghai and eyes a regional headquarters in Singapore, as well as additional expansion.

David Brown has left his position as Asia-Pacific digital director at Iris Worldwide to join R/GA Singapore as regional executive creative director.

FMCG giant Proctor & Gamble, working with MediaCom and Yahoo!, has launched a branded-content channel, Style Factor, to reach digitally savvy women in India, Indonesia, and the Philippines.

XM Asia Pacific’s Indonesian unit, XM Gravity, has been named Digital Agency of Record (AOR) for HokaHokaBento, one of Indonesia’s largest Japanese restaurant chains, as well as Nestlé Indonesia.