Digital happenings this week from WSJ, Tribal DDB, JWT and more

The Wall Street Journal unveiled a news app on Facebook that enables users to view, share and comment on its articles within the social networking site. WSJ explained that the aim was to create a more integrated experience for its readers as well as innovative opportunities. 

MediaCom appointed David Coats as national search engine optimisation (SEO) director in Australia. In his new role, Coats will spearhead a team of five SEO specialists and be responsible for business development, product development, client strategy and innovation.

JWT Melbourne appointed Andrew Lee to the newly-created role of digital operations manager. He joins the agency after a stint at GPY&R Melbourne where he helped manage growth across staff, capabilities and revenue.

Tribal DDB Guangzhou picked up the digital account for Wrigley’s confectionary business in China, becoming one of the agency’s first clients since opening its doors last week. The digital agency will be responsible for Wrigley’s Skittles, Sugus and Tata brands.

Wunderman rolled out the Asia-Pacific division of digital marketing agency ZAAZ out of its Singapore office. ZAAZ, established in 1998, offers digital services including targeting, usability, social. mobile, data/analytics, search and optimisation focusing on delivering measurable results and monetisation. 

The Interactive Advertising Bureau Southeast Asia (IAB SEA) Singapore Chapter in collaboration with PricewaterhouseCoopers reported that Singapore’s total online advertising revenue in 2010 reached US$75 million. IAB Singapore also appointed Ranji David as executive director, responsible for driving IAB’s initiatives such as education and training, standards and guidelines, research, events and industry outreach.

Y&R Beijing was awarded the creative business for China Guangfa Bank following a four-way pitch and will work on the bank’s corporate image, corporate banking and eBanking products, as well as its overall strategic development.