Arvind Hickman
Feb 16, 2022

Discovery breaks Winter Olympics records as ad sales ‘on track’

The Beijing Games has so far proved successful in attracting eyeballs and paid subscriptions.

Australian athlete Scotty James on his way to a silver medal at the Beijing Winter Olympics (Getty Images)

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Related Articles

Just Published

1 hour ago

Four networks to pitch for global Mars account

Campaign understands the process is at the RFP stage.

1 hour ago

India's digital advertising industry to be $8.15 ...

Estimated to touch INR 59,200 crores (US $6.9 billion) this year, the country's digital advertising market is growing at 19.09%, according to a Dentsu report.

2 hours ago

Decoding the shifts in online consumer behaviour ...

App usage in Indonesia surges during Ramadan, especially for shopping and entertainment. Community-based strategies and personalization are key to brand success.

10 hours ago

Temu, Shopee, TikTok Shop: Who will win the ...

As the online retail landscape in Southeast Asia heats up, Campaign explores the battle between platforms as governments seek to protect local merchants from the influx of cheap foreign goods.