Discovery to launch lifestyle channel TLC for Asia-Pacific

As one of the fastest growing lifestyle channels in the US, TLC will replace Discovery Travel & Living in DNAP's portfolio of networks. At launch, TLC will reach 133 million households in 20 countries across Asia-Pacific.

TLC celebrates everyday life and special occasions by offering both new perspectives and shared experiences from real-life people in remarkable circumstances. First launched internationally in Norway in March, the channel will be available in over 75 countries and 100 million subscribers by 2011, to become one of the most widely distributed lifestyle channel brands in pay-TV.

On the channel's launch, Tom Keaveny, executive vice president and managing director at DNAP, said: "With the launch, we believe that we have a perfect complement to our flagship network Discovery Channel and expect to build a strong second flagship lifestyle brand that will offer our affiliates and advertising partners two quality networks to target both men and women, allowing them to reach Asia-Pacific's affluent audience."