Diana Bradley
Jun 13, 2023

Don’t expect sponsors to flee pro golf after the PGA Tour-LIV merger, say experts

One has a 'gut feeling' most people won’t care about the merger, while others say sponsors will have to make tough decisions.

Brooks Koepka tees off at the LIV Golf Invitational - DC last month. (Photo credit: Getty Images)

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Related Articles

Just Published

2 hours ago

Asia-Pacific Power List 2025: Abdul Sani Abdul ...

Sani's visionary leadership continues to position RHB Banking Group at the forefront of Malaysia’s financial sector, driving innovation and redefining industry standards.

4 hours ago

Cannes Lions 2025 rocked by multiple controversies ...

A week after the festival closed, São Paulo-based DM9, part of the DDB network, withdrew three award-winning campaigns. Meanwhile, LePub’s New Balance case is under fire for unverifiable claims, and a Budweiser campaign by Africa Creative is facing criticism for skirting music licensing rules.