DraftFCB restructures Greater China planning team

Her appointment is part of a restructure of DraftFCB Greater China to enhance synergy among various planning divisions under one roof.

Pun (pictured) will report to Pully Chau, chairman and CEO of DraftFCB Greater China. After her six-week orientation at DraftFCB headquarters in Chicago, she would work closely with the management team: Iris Lo, managing director and executive creative director, Hong Kong; Caroline Chyr, managing director, Taiwan; Eddie Wong, national executive creative director, China; and Caroline Diao, human resources director, Greater China.

During her 18-year career in marketing and communications industry in Greater China, Pun has worked on the client side at sports giant brand Nike and led agencies such as Zenith Media, AdXplorer as senior vice-president, and Saatchi & Saatchi China as head of planning, and served MNC clients from HSBC and Johnson & Johnson to Shanghai Volkswagen and Starbucks.

After a year-long recruitment process, Chau said on the appointment: “Tiffana joins DraftFCB with a very strong and diversified background across digital, brand strategy and media planning. She is a top talent in planning across all disciplines to deliver true integration.”

Reported last January, DraftFCB Beijing resumed operations after being suspended for one-and-a-half years.