SINGAPORE - EA Mobile, the video game development studio under publisher Electronic Arts (EA), has appointed Edelman Singapore as its public relations partner.
Headquartered in the US, EA Mobile produces titles such as The Sims, FIFA Soccer and Need for Speed for iOS, Android and Windows mobile and tablet devices.
The appointment, which was made earlier this month, will see the agency spearheading EA Mobile’s communications programme in Singapore.
“EA Mobile sees Singapore as a growth opportunity for their mobile business,” Mark Fordham, general manager for mobile at EA, said. “There is huge demand in Singapore for EA Mobile products.”
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Vice chair Andy Hardie-Brown is also leaving his role for an advisory position.
The deal could value Kantar’s TV ratings data business at $1.27 billion, according to a report.
Rebrand will officially launch in March 2025 as the agency celebrates its 30th anniversary.
As holding networks consolidate and AI reshapes the industry, Omnicom Media Group's APAC CEO talks about maintaining agency independence, China's future, weathering pitch losses, and why his biggest leadership lessons come far from the boardroom.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
